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Wilderness Scotland Success in International Award

Edinburgh-based Wilderness Scotland beat of over 1200 other applicants last week to win ‘Highly Commended’ at the Global Responsible Tourism Awards 2006.

The awards were announced at the World Travel Market, the second largest travel trade fair in the world as part of the fair’s Responsible Tourism day of events.

The award was in the highly competive Best Tour Operator category and Wilderness Scotland was praised for its inspiring adventure trips to the most remote and beautiful regions of the Highlands and Island in Scotland, which are run in an environmentally sensitive manner and bring benefits to the local communities they visit.

Neil Birnie, director of Wilderness Scotland said: “I’m delighted that our work has been recognised in this way. Wilderness Scotland is the first Scottish tourism business to be distinguished at this event which is arguably the most important sustainable or responsible tourism award in the world. It’s a real accolade for us and for Scotland’s tourism industry.”

The Global Responsible Tourism Awards are the largest of their kind in the world and the central tenet is that all types of tourism – from niche to mainstream – can and should be operated in a way that respects and benefits destinations and local people.

The Awards are different from other tourism Awards as the winners are initially nominated by tourists (readers of The Times, & Geographical Magazine). Nominees under consideration are sent a detailed questionnaire and required to provide references. Independent of the references, opinions are solicited from a range of informed individuals relevant to each country. A list of those under consideration is then put forward to a panel of 13 expert judges who review the detailed responsible tourism questionnaires, and take up references.

Wilderness Scotland offers high quality, small group holidays for individuals, as well as tailor-made experiences for private groups and families. Whether it’s mountain-biking in the Hebrides, sea kayaking off Skye or exploring the wild corners of the Shetland Isles on foot, the sustainable approach to these trips combined with the company’s environmental projects means that the holidays offer wonderful outdoor experiences and bring about clear benefits to the Scottish wilderness areas and to the fragile communities which exist there.

Wilderness Scotland has just announced dates and prices for its range of 2007 adventure holidays. These include wildlife, walking, sea-kayaking, sailing, canoeing, photography and family holidays. The company also offers a range of specialist corporate incentives and team development experiences, designed to help achieve a company’s Corporate Social Responsibility objectives.

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