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Moray Firth Dolphins Trump VisitScotland’s UK Visitor Wish List

Dolphin watching in the Moray Firth is the number one thing to see and do in Scotland according to the results of an online survey by VisitScotland. The survey asked UK visitors to submit their top ten things to see and do to showcase how people chose to spend their perfect day in Scotland.

Those surveyed were given a list of 108,000 possible activities in Scotland and the results demonstrated some interesting regional variations. A flight in a seaplane over Loch Lomond came a close second to dolphin watching, followed by visiting famous film locations such as Rosslyn Chapel of Da Vinci Code fame, and sphering in Perthshire – rolling down a hill harnessed in to a specially constructed 12ft cushioned plastic ball.

Other Highland highlights include:

  • Walking the West Highland Way was the third most popular activity across the UK, while Londoners gave the trek the top spot for their chosen Scottish holiday activity
  • Mancunians are the most inclined to seek out Scotland’s world famous Loch Ness Monster
  • Liverpudlians will go the furthest to enjoy Scotland’s national drink, as they include sailing to Britain’s most remote mainland pub, The Forge Inn in Knoydart, in their top ten.
  • A drive through scenic Glencoe took 4th place in the Top 10
  • Exploring the Cairngorms National Park was the country’s 8th most popular Scottish holiday activity
  • Kayaking down the River Spey came 10th

VisitScotland is promoting Scotland as the ideal holiday destination for UK visitors. The Perfect Day campaign, which has included direct mail, public relations and on line marketing, gives tourism businesses and rural areas across Scotland profile to hundreds of thousands of potential visitors.

To help plan your perfect break in Scotland visit

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