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Wilderness Scotland scores again on the world stage

Wild Scotland member Wilderness Scotland has once again been ‘Highly Commended’ in the prestigious Responsible Tourism Awards at the World Travel Market on the 11th November.

Having achieved success in these awards in 2006, Wilderness Scotland was recognised again this year, being highly commended in the ‘Best Mountain Environment’ category for its overseas Wilderness Journeys adventures. Almost 600 unique organisations, individuals and destinations were nominated from all over the globe for making a real difference to local communities and the environment. The awards are regarded as the most competitive of their kind in the world, and it is a considerable achievement for any business to be ‘Highly Commended’ twice against strong international competition.

Paul Easto, Co-Founder and Director commented: “As a small, independent, Scottish company we are delighted that our achievements in responsible tourism have been recognised again on the world stage.  We continually search for new ways in which we can improve our performance, strengthening our connection to the environments, communities and economies in which we operate. Achieving recognition for the second time is testament to the hard work of not only all our staff but the efforts of our entire supply chain”.

At a time when most travel companies have felt the strain of economic uncertainty, Wilderness Scotland has bucked the trend, with revenues rising by 26% in 2009.

Paul Easto stated: “Scotland’s brand reputation is built upon the quality of our natural environment; the business case is clear to do all we can to protect it. Our bookings are up this year despite the current economic situation, proving that responsible business is good business. We hope that our success will encourage others to follow a similar path, and help Scotland realise its ambition of being the most sustainable destination in Europe by 2015.”

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