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Wilderness Scotland donates £7,000 to conservation champions

Outer Hebrides: credit: Wilderness Scotland

Outer Hebrides: credit: Wilderness Scotland

Wilderness Scotland is leading by example with the forthcoming celebration of the Scottish Biodiversity Week (21 – 29 May).  As part of its innovative Conservation Contribution Scheme, the adventure company has donated over £7,000 to three of Scotland’s leading conservation organisations this year:

  • The John Muir Trust owns and manages many of Scotland’s iconic wild landscapes including Ben Nevis, Sandwood Bay and much of the Cuillin mountains.
  • Trees for Life is dedicated to preserving and restoring the Caledonian Forest. Wilderness Scotland generous contribution will help plant over 200 trees on the Dundreggan Estate.
  • The Scottish Wildlife Trust owns and manages a network of critically important wildlife reserves throughout Scotland including Handa Island, Ben Mor Coigach and the Isle of Eigg.

Introduced in late 2009, the Conservation Contribution Scheme encourages each client to make a small voluntary donation of £5, which is then matched by Wilderness Scotland. The pioneering initiative has proved a great success with 72% of clients choosing to make a donation.  Beyond the clear financial benefits of the scheme, Wilderness Scotland’s objective is to foster a deeper level of client interest in nature conservation and the important role performed by grass-roots environmental charities.

Director Stevie Christie commented: “Sustainability and conservation has always been at the core of our business.  By combining commercial success with the highest environmental and social standards we have demonstrated what a sustainable approach to business can achieve.  We hope that other businesses will also feel inspired to work towards Scotland’s ambition to become Europe’s most sustainable destination”.

Wilderness Scotland’s commitment to responsible travel has not gone unnoticed, the Edinburgh/Aviemore based business was awarded a Gold in the Green Business Tourism Scheme again this year and they also hold a 5-star in sustainable tourism from the Association of Independent Tour Operator’s.  Complacency is not on their radar; Wilderness Scotland continues to make significant improvements to their trip operations to ensure maximum sustainability, and their most recent project is the Wilderness Guide Training Programme across the UK (WGTP).  The aim of the WGTP is to prepare their guides to facilitate great customer experiences which inform, educate and inspire clients about nature conservation, environmental issues and sustainability.  Combining these new skills with their substantial experience, guides have the ability to act as real champions for sustainable tourism.

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