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Grab your share of the lucrative mountain biking market.

Did you know there are an estimated 11.8 million people in the UK who own a mountain bike?

That’s more than double the entire population of Scotland!   Are you making the most of this vast, lucrative market? Are you targeting these hundreds of thousands of mountain biking visitors so they come to your business? Or perhaps your visitors are secretly dying to give the sport a try – could you help them? Tourism Intelligence Scotland’s new ‘Mountain Biking Tourism in Scotland’ guide will provide all the insights you need to tap into this year-round market.

Mountain biking tourism generates £46.5 million each year for the Scottish economy. It’s a market that’s set for massive growth over the next five years, so this is a fantastic time for tourism businesses to get involved and grab their share. And the good news is, wherever your business is located, you are near one of our world-famous purpose-built trails and miles of wild trails.

‘Mountain Biking Tourism in Scotland’ contains all the latest intelligence and insights on the market, including:

•    Who our mountain biking visitors are

•    How to attract mountain bike visitors

•    Practical steps to grow your mountain biking business and improve your service

•    How to make the most of mountain biking events, including the prestigious Mountain Bike World Cup

Read success stories from others, including Cycle Highlands in Deeside who have expanded their bike hire business to include guiding and corporate events, and Glentress Forest Lodges, who spotted a gap in the market for suitable accommodation around the 7stanes Glentress trails and launched popular wigwam lodges tailored to the needs of mountain bikers.

Hard copies of ‘Mountain Biking Tourism in Scotland’ will only be available to businesses that are registered with Tourism Intelligence Scotland. To make sure you receive your copy next month, please register now at the TIS website.