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 Country’s leading provider of emergency care for pets launches Best Beach Guide 2017

Vets Now free to use image (2) edited

Oh we do love to be beside the seaside and with the UK tipped for its hottest ever summer, it’s little surprise that when the sun shines there’s no better place to be with your dog than at the beach.

And so, as the country’s sandy getaways become top destinations to escape to on day trips or short breaks, Vets Now, the country’s leading pet emergency service, has unveiled the Top 50 dog-friendly beaches to ensure the nation of pet lovers stay pet safe with Seacliff Beach on the coveted list.

With Vets Now research revealing that 48% of pet owners wouldn’t know what to do in an out of hours emergency, and will see an increase of 10% in pet emergency cases during the summer months of July and August – many of which are summer safety related.

This is why Vets Now experts have painstakingly scoured and examined the UK’s beaches, creating a 32-page comprehensive digital guide on the best – and safest – beaches for dogs to ensure the country’s pet owners and their beloved pets have a fun and safe experience this summer at the seaside. Seacliff Beach got the expert seal of approval for its water quality, expanse of sand, facilities and dog access.

David Leicester, Head of Clinical Intelligence with Vets Now comments on the Guide: “Unfortunately, pet emergencies don’t take summer holidays and each summer we witness a significant rise in emergency cases that are related to beaches and the sea.

“We’ve only chosen beaches where: water quality is deemed high, dogs are welcome all year round, parking and access is good and a daytime vet is based nearby. All those featured are within an hour’s drive of a Vets Now pet emergency services so, if you’re at the beach in the evening or weekend and suffer a pet emergency, you know you’re never far from expert help. The team were really impressed with Seacliff Beach especially its pet friendliness and facilities on offer, and believe it to be an ideal destination for the UK’s dog lovers.”

But even on the safest beaches, it’s always important to stay pet aware to ensure you and your dog have a fun and safe experience in the sun, surf and sand. The team have also revealed 13 Top Tips for keeping man’s best friend safe on whatever sand adventure you choose.

Vets Now Head of Veterinary Standards Laura Playforth explains: “Don’t be fooled by cool coastal breezes, temperatures on beaches often soar in the height of summer. Be sure to provide a shaded area for your dog and give them plenty of fresh water.

“It can take just 15 minutes for a dog to die from a heat-related illness so never leave them in a sun trap or in a car for a nap – even with the windows down, it does little to affect the heat. Sadly this is an all-too common mistake which we see time and time again.

“If your dog is not used to swimming then the sea is not the place to start. Be careful of strong tides and rolling waves and make sure your dog doesn’t venture too far out. Waves and currents can quickly exhaust dogs. Also stop them lapping up sea water — the salt, bacteria and parasites in the water can make them sick. And keep a close eye on your dog if there’s likely to be jellyfish. Often lurking in shallow water or washed up on the beach, these troublesome creatures can cause a nasty sting and we’ve had to treat many an affected dog.”

Dog’s paws are sensitive to heat so if it’s too hot for pet owners to walk barefoot then it’s too hot for dogs too. And don’t forget the sunscreen for dogs.

Laura adds: “There’s many more hidden dangers which is why we’ve created the 13 Tips for Summer, which is available to download, to help dog owners be prepared. The reality is that pet emergencies don’t take summer holidays so my advice is visit our website to find your local pet emergency hospital or clinic and save our emergency number to your phone.”

Vets Now are open when daytime vet practices are closed and the UK-wide team work in partnership with vets to provide out-of-hours clinics and pet emergency hospitals across the UK. Vets Now 50 Best & Safest Beaches is available to download at

For more information about the Vets Now visit

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