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Digital Webinars – Digital Boost in partnership with VisitScotland

VisitScotland  in partnership with Digital Boost will be running another round of digital webinars over the summer.  All webinars will be recorded so you will be able to catch up in your own time.

Please see the dates below

Further details can be found on: VisitScotland.org

 

Digital fundamentals for tourism businesses 8th June 2021  – 4:00 pm until 5: 00 pm

In this new webinar you will look at what you need to get right in your digital activity to ensure you convert website browsers into visitors.

By the end of it you will be able to:

  1. Draw on the insights VisitScotland has gathered about pre-booking online visitor journeysand how they can help your business
  2. Get your business visible online with the right content, at the right time, on the right platform.
  3. Assess the quality of your online presence and know if you reach your intended audience.
  4. Learn how to create and use your database, social platforms, and manage your online reputation.
  5. Become confident knowing that you are making the most of your digital marketing.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

 

 

Make your tourism website work for your customers: Apply User Experience (UX) 21st June 2021 – 12:00 pm until 1: 00 pm

Your website has never been more important for your tourism business. It’s probably the first stop for the majority of your customers in their journey towards spending money with you. So how can you make that customer experience and journey better for everyone?

During this webinar we will look at:

  • The importance of tailoring your online users journey and customer experience
  • What an aggregator website is and whether you should use one in your business
  • The factors that will get your business found online
  • What other support is available for tourism businesses

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

 

 

Tourism businesses: Managing your online reputation and why it’s even more important now 28th June 2021 – 12:00 pm until 1:00 pm

Join this webinar to learn how to proactively manage your businesses online reputation.

The session will cover:

  • How to deal with customer or client feedback, both positive and negative and how the importance of online reputation has changed during the pandemic
  • What elements of reassurance has increased in importance, such as cleanliness and health & safety measures
  • See the functionality some platforms have developed to cater for that change in visitor need
  • Find out what other reassurance tools are available to tourism business such as GoodtoGo and Quality assurance schemes

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

 

 

Tourism businesses: Enhance your social media presence in 90 mins  7th July 2021 – 11:30 am until 1:00 pm

Social media can be a powerful tool for raising your brand awareness, getting messages across and finding and converting new customers to your business.

Join this webinar where Business Gateway will help you:

  • Consider who your customers or clients are, and where to find them on social media
  • Get an express tour around the most significant social media platforms, and get an idea of which are most appropriate to your business
  • Learn about the tools, services and power power behind these tools and platforms and how you can use them to your advantage

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

 

 

Tourism businesses: Use analytics to evaluate your digital platforms and get customers 14th July 2021 – 11:30 am until 1:00 pm 

Running a tourism business and want to know your customers better? Looking to find out if your online platforms and channels are effective? This webinar is for you.

Join this webinar to find out:

  • The characteristics of people who are accessing your online platforms
  • What people are doing when they access your websites or social accounts
  • How to set goals and objectives on each platform
  • The art of measuring the effectiveness of websites and social post
  • How to continuously improve digital activities – measures to monitor and actions to take within your business

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

Search Engine Optimisation (SEO) for tourism businesses – Part 1 28th July 2021 – 11:30 am until 1:00 pm 

 

As Google constantly updates the way it presents information in search results, it’s more vital than ever to understand how to get your tourism business showing in the right way at the exact time your visitor is looking for it.

This first session will show you:

  • How search engines work, and the simple steps you can take to increase your chances of being shown on page one
  • The right type of keywords to use, and show you how to find them
  • How to unpick the latest Google update, using plain English so it’s easy to understand
  • Show you the free tools you can use to monitor your site’s performance, and how you can use this information to greatly increase your website ranking in results pages

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

 

 

Search Engine Optimisation (SEO) for tourism businesses – Part 2 4th August 2021 – 11:30 am until 1:00 pm 

If you joined part one of this two part series you will have learnt how search engines work, and how to find the keywords people are searching for.

In part two, these keywords will be put to work. You’ll be shown:

  • How to map your keywords and exactly where you should be using them on your site and throughout your content
  • How to take a deeper look into Google my Business, how to optimise your page and also how to create links to your site and why you need them
  • How to use Google Search Console and Google itself to implement a simple, six step plan to bring everything together giving yourself the best chances to increase your position in search results
  • How to avoid penalties on your site, how to check for them and how to keep up with what’s going on in the world of SEO

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

 

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