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Justin Reid

Justin Reid TripAdvisorHead of Destination Marketing Sales, Trip Advisor

Justin is responsible for all TripAdvisor destinations across Europe, Middle East and Africa. For him the key focus for any destination should be to ensure they are getting their best content in front of the right audience at the right time. Previously Justin spent 12 years at VisitBritain, during which time he was Head of Digital and created the social media channels that are so successful today. He’s also spent time at an internet start-up company specialising in Facebook apps and an agency side specialising in employee branding.