Wild Scotland Conference 2017 Afternoon Sessions
This year the afternoon structure of the conference has been changed based on feedback from previous conferences. You wanted more time to network and meet other people in the industry so here it is. Our afternoon sessions are the place to hand pick your experts, get the right advice for your business and meet other local tourism business owners.
Below is a list of the experts who will be at the conference and a brief outline of what they plan to cover.
‘Slow adventure’ is a new and marketable tourism concept that encourages people to enjoy and experience the outdoors at a slower pace and to engage with remote, wild and nature-rich places. Our experts are here to encourage buy-in to this ‘ethos’ and discuss how businesses can capitalise on these opportunities.
SME Clustering and Collaboration in Slow Adventure
Discuss with the ‘slow adventure’ Project Officer how businesses in a Lochaber case study are collaborating to create slow adventure ‘itineraries’ and packages and improve their marketing. Input from a SME will help to give a business perspective on the attractions and benefits of clustering together.
Developing Mountain Biking in Scotland
Join in the discussion around new apps and widgets that Developing Mountain Biking have created. Learn more about these great resources, how to implement them, and what benefit they can bring to your business and the sector as a whole. Take the time to talk to these experts about what road and mountain bikers are looking for Scottish businesses to provide.
The Posh Agency
The Posh Agency founder and managing director will be here to discuss the wide world of digital marketing and beyond. Hear about their day-to-day activities offering Professional Online Services in Hospitality through Communication and gain valuable advice.
Scotland Outdoors is one of the leading magazine in outdoor and adventure in Scotland. Join David, editor at Scotland Outdoors and hear about what his readers are looking for; the right way to pitch to journalists (and the wrong way!); and current trends in the field of journalism.
This session will allow you to ask questions with Alan and ICT specialist from Scottish Enterprise. Discuss topics like web design, online marketing and making the most of your social media. Get the insider tips on international marketing and discuss your business system with the Scottish Enterprise expert.
Wild Scotland will be hosting a table with our marketing expert and a member of our board. Take this opportunity to find out about Wild Scotland’s marketing plan. Talk to the board member about everything Wild Scotland related.
As two established bloggers specialising in the Scottish tourism industry, Neil and David can offer insight into the value of bloggers, how best to approach and work with them and how to gauge and measure success from digital campaigns. This will include the role of social media and search marketing as well as the importance of forming collaborations with industry partners to mutual benefit. In addition to bringing in influencers to boost your digital marketing, both can also share insight into internal content creation and how to compliment your brand with content that shows you in the best light and underlines your key messages.
Take this opportunity to speak with Industry Relationship Manager, Cassie McEwan, about the opportunities and business support available through VisitScotland: from free web listings, to Quality Assurance, to internationalisation.