A huge thank you to everyone who came along to the Wild Scotland Conference ‘Navigating the Future Journey’ – we had a great day and we hope you all did as well! 

This year we changed things up a little so did we get it right? Was it too long or too short? Did our new afternoon sessions impress or disappoint you? What would you like to see in the future? Did you leave the conference feeling that you had all the tools to inspire and develop your business?

Let us know today by filling in our quick survey. (we promise it will only take two minutes)

Thank you very much indeed, each year we try to improve the conference based on your feedback – your responses are incredibly valuable.

Team Wild Scotland

Conference downloads

There were A LOT of facts, images and videos (with some tech glitches -eek ) presented to us yesterday.

Download the speaker presentations and have a little bit more time to digest >>


Bettina Sizeland – Head of Tourism and Major Events 

Due to a diary clash Fiona Hyslop will be required at Parliament on the day of the conference.  We will instead be welcoming Bettina who has graciously accepted our invitation.

Bettina Sizeland is head of tourism and major events in the Scottish Government with responsibility for strategic development of tourism and delivery of major events to show case Scotland and support economic growth working closely with industry leaders and SMEs.

Ben Mardall will be leading the Q & A with Bettina. Submit your questions here.

Read Bettina’s biog here.

download The Power of Reviews | Making the most of TripAdvisor for your business

Justin Reid. Head of Destinations – Europe, Middle East & Africa at TripAdvisor

The numbers surrounding TripAdvisor are mind-boggling, with millions of customers flooding to the site to give their opinions and suggestions there is no disputing the size and reach of TripAdvisor!
In this session Justin will be giving his top tips on how you can harness the power TripAdvisor for your business and capture those who are actively looking to book their next trip!

Read Justin’s biog here.

jim-wolff-pic-bw Building a Strong Brand

Jim Wolff, Head of Digital at The Leith Agency

From the agency that brought you the Irn Bru snowman advert, drinkaware campaigns and the Power Up advert comes Jim Wolff. In this session learn how to take advantage of what’s on your doorstep.

Read Jim’s Biog here.

pg4_andrewmacnair Travel Trends: The Future Outlook

Andrew Macnair, Business Development Manager at Ukinbound

In the wake of a politically unstable year questions are being asked about the future of tourism in Scotland. UKinbound is one of the leading trade associations and the only one which focuses solely on the interests of the UK’s inbound tourism sector. Andrew will lead you thorough some research and will show you how the future is shaping up.

Read Andrew’s biog here.



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Scottish Natural Heritage



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