22nd March 2017
Secure your ticket here.
About the Event
Wild Scotland will be hosting our Annual Conference at Macdonald Aviemore Hotel on 22nd March 2017.
We have moved our conference from the traditional date in November to March 2017 to be part of the national Scottish Tourism week. Being a part of the Scottish Tourism week means this conference will be bigger than ever before with more opportunities to network with new people and businesses.
The Wild Scotland conference is the only industry event specifically for the nature-based/adventure tourism sector and is therefore a unique opportunity for the industry, not just Wild Scotland members, to come together, network and discuss current issues.
Who’s it for? Everyone involved in the adventure and nature-based tourism sector; whether it’s the delivery, the marketing or the development, everyone is welcome.
This year we will be continuing our focus on the future for the industry. What are the challenges for us and how can we as an industry support and strengthen the product on offer. Come along and join the debate.
We look forward to bringing you more information over the next few months.
|Opening Address – Fiona Hyslop MSP, Cabinet Secretary for Culture, Tourism and External Affairs
Wild Scotland Board are delighted to welcome Fiona Hyslop to our conference.
The Scottish Government recently acknowledged that tourism is “the most important” industry in Scotland and this was further endorsement this year with tourism now being a direct responsibility of a Cabinet Secretary.
We look forward to Fiona’s opening address,
After her address, Ben Mardall will be leading the Q & A with Fiona. Submit your questions here.
Read Fiona’s bio here.
|The Power of Reviews | Making the most of TripAdvisor for your business
Justin Reid. Head of Destinations – Europe, Middle East & Africa at TripAdvisor
The numbers surrounding TripAdvisor are mind-boggling, with millions of customers flooding to the site to give their opinions and suggestions there is no disputing the size and reach of TripAdvisor!
|Building a Strong Brand
Jim Wolff, Head of Digital at The Leith Agency
From the agency that brought you the Irn Bru snowman advert, drinkaware campaigns and the Power Up advert comes Jim Wolff. In this session learn how to take advantage of what’s on your doorstep.
Read Jim’s Biog here.
|Travel Trends: The Future Outlook
Andrew Macnair, Business Development Manager at Ukinbound
In the wake of a politically unstable year questions are being asked about the future of tourism in Scotland. UKinbound is one of the leading trade associations and the only one which focuses solely on the interests of the UK’s inbound tourism sector. Andrew will lead you thorough some research and will show you how the future is shaping up.
Read Andrew’s biog here.
Join us in the afternoon for our sessions which are designed to support your business.
One Room; 10 Tables; 20 Experts.
This is the place to hand pick your experts and get the right advice for your business. Choose two out of our ten tables to visit and get the inside scoop from industry insiders. You’ll have the choice of everything from industry experts to digital gurus and many more still to announce!
Wild Scotland Member Delegate Rate: £40.00 +VAT
Non-Member Delegate Rate: £60.00 +VAT
Bringing more than 1 employee to the conference, get a 10% discount on your total cost using code: WS2employees
If you are interested in sponsoring our event check out our Sponsorship Opportunities
Thinking of exhibiting at this years conference? Click below to see why you should!