22nd March 2017 

Secure your ticket here

About the Event

Wild Scotland will be hosting our Annual Conference at Macdonald Aviemore Hotel on 22nd March 2017.

We have moved our conference from the traditional date in November to March 2017 to be part of the national Scottish Tourism week. Being a part of the Scottish Tourism week means this conference will be bigger than ever before with more opportunities to network with new people and businesses.

The Wild Scotland conference is the only industry event specifically for the nature-based/adventure tourism sector and is therefore a unique opportunity for the industry, not just Wild Scotland members, to come together, network and discuss current issues.

Who’s it for? Everyone involved in the adventure and nature-based tourism sector; whether it’s the delivery, the marketing or the development, everyone is welcome.

This year we will be continuing our focus on the future for the industry. What are the challenges for us and how can we as an industry support and strengthen the product on offer. Come along and join the debate.

We look forward to bringing you more information over the next few months.



Bettina Sizeland – Head of Tourism and Major Events 

Due to a diary clash Fiona Hyslop will be required at Parliament on the day of the conference.  We will instead be welcoming Bettina who has graciously accepted our invitation.

Bettina Sizeland is head of tourism and major events in the Scottish Government with responsibility for strategic development of tourism and delivery of major events to show case Scotland and support economic growth working closely with industry leaders and SMEs.

Ben Mardall will be leading the Q & A with Bettina. Submit your questions here.

Read Bettina’s biog here.

download The Power of Reviews | Making the most of TripAdvisor for your business

Justin Reid. Head of Destinations – Europe, Middle East & Africa at TripAdvisor

The numbers surrounding TripAdvisor are mind-boggling, with millions of customers flooding to the site to give their opinions and suggestions there is no disputing the size and reach of TripAdvisor!
In this session Justin will be giving his top tips on how you can harness the power TripAdvisor for your business and capture those who are actively looking to book their next trip!

Read Justin’s biog here.

jim-wolff-pic-bw Building a Strong Brand

Jim Wolff, Head of Digital at The Leith Agency

From the agency that brought you the Irn Bru snowman advert, drinkaware campaigns and the Power Up advert comes Jim Wolff. In this session learn how to take advantage of what’s on your doorstep.

Read Jim’s Biog here.

pg4_andrewmacnair Travel Trends: The Future Outlook

Andrew Macnair, Business Development Manager at Ukinbound

In the wake of a politically unstable year questions are being asked about the future of tourism in Scotland. UKinbound is one of the leading trade associations and the only one which focuses solely on the interests of the UK’s inbound tourism sector. Andrew will lead you thorough some research and will show you how the future is shaping up.

Read Andrew’s biog here.

Afternoon Sessions

Join us in the afternoon for our sessions which are designed to support your business.

One Room; 10 Tables; 20 Experts.

This is the place to hand pick your experts and get the right advice for your business. Choose two out of our ten tables to visit and get the inside scoop from industry insiders. You’ll have the choice of everything from industry experts to digital gurus and many more still to announce!

See all the latest information here.


Wild Scotland Member Delegate Rate: £40.00 +VAT

Non-Member Delegate Rate: £60.00 +VAT

Bringing more than 1 employee to the conference, get a 10% discount on your total cost using code: WS2employees




saint project

SAINT project

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Scottish Natural Heritage


If you are interested in sponsoring our event check out our Sponsorship Opportunities



Thinking of exhibiting at this years conference? Click below to see why you should!

Exhibitor Opportunities


Current Exhibitors:

SNH-DualLogoUnit RGB Visit Scotland
capture hilltreklogo
scottish-cottages-logo-primary_no-strap eae_logo
direct-energy-logo resource_efficient_scotland
 Forestry Commission Scotland logo  keelalogo
landmark press logo scotlandoutdoorslogo