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Search Engine Optimisation (SEO) for tourism businesses – Part 1 28th July 2021 – 11:30 am until 1:00 pm 

 

As Google constantly updates the way it presents information in search results, it’s more vital than ever to understand how to get your tourism business showing in the right way at the exact time your visitor is looking for it.

This first session will show you:

  • How search engines work, and the simple steps you can take to increase your chances of being shown on page one
  • The right type of keywords to use, and show you how to find them
  • How to unpick the latest Google update, using plain English so it’s easy to understand
  • Show you the free tools you can use to monitor your site’s performance, and how you can use this information to greatly increase your website ranking in results pages

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

 

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Tourism businesses: Use analytics to evaluate your digital platforms and get customers 14th July 2021 – 11:30 am until 1:00 pm 

Running a tourism business and want to know your customers better? Looking to find out if your online platforms and channels are effective? This webinar is for you.

Join this webinar to find out:

  • The characteristics of people who are accessing your online platforms
  • What people are doing when they access your websites or social accounts
  • How to set goals and objectives on each platform
  • The art of measuring the effectiveness of websites and social post
  • How to continuously improve digital activities – measures to monitor and actions to take within your business

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

 

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Tourism businesses: Enhance your social media presence in 90 mins  7th July 2021 – 11:30 am until 1:00 pm

Social media can be a powerful tool for raising your brand awareness, getting messages across and finding and converting new customers to your business.

Join this webinar where Business Gateway will help you:

  • Consider who your customers or clients are, and where to find them on social media
  • Get an express tour around the most significant social media platforms, and get an idea of which are most appropriate to your business
  • Learn about the tools, services and power power behind these tools and platforms and how you can use them to your advantage

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

 

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Tourism businesses: Managing your online reputation and why it’s even more important now 28th June 2021 – 12:00 pm until 1:00 pm

Join this webinar to learn how to proactively manage your businesses online reputation.

The session will cover:

  • How to deal with customer or client feedback, both positive and negative and how the importance of online reputation has changed during the pandemic
  • What elements of reassurance has increased in importance, such as cleanliness and health & safety measures
  • See the functionality some platforms have developed to cater for that change in visitor need
  • Find out what other reassurance tools are available to tourism business such as GoodtoGo and Quality assurance schemes

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

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Make your tourism website work for your customers: Apply User Experience (UX) 21st June 2021 – 12:00 pm until 1: 00 pm

Your website has never been more important for your tourism business. It’s probably the first stop for the majority of your customers in their journey towards spending money with you. So how can you make that customer experience and journey better for everyone?

During this webinar we will look at:

  • The importance of tailoring your online users journey and customer experience
  • What an aggregator website is and whether you should use one in your business
  • The factors that will get your business found online
  • What other support is available for tourism businesses

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

 

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First Minister Update on changes to COVID-19 restrictions – 13th April 2021

Today the First Minister gave an update on changes to COVID-19 restrictions. She said, while the data will continue to be monitored, there is now extreme confidence that parts of the country currently in level 4 will move to level 3 on 26 April. Island communities currently in level 3 will likely remain at that level for three further weeks. Read the full statement here.

Updated Strategic Framework Protection Level tables have been published showing the route map for future easings. These include new limits on attendance at public events tailored to individual settings based on available space for physical distancing from Level 2 and below. Self-assessment guidance will be published to enable businesses to calculate the specific limits for their premises.

The First Minister also confirmed the Stay Local requirement will be lifted from Friday (16 April) which will allow travel anywhere within Scotland for the purposes of outdoor socialising, recreation, or informal exercise. In addition, from the same date, rules for meeting people outdoors will change to allow a maximum of six adults, from up to six households. Read more here.

The Scottish Government’s timetable for easing restrictions has been published. The timetable sets out how and when we plan to lift the current coronavirus restrictions over the coming weeks and months.

 

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AdventureELEVATE EUROPE VIRTUAL 2021 

 

24th & 25th MARCH 2021

 

The Adventure Travel Trade Association (ATTA) will bring together the adventure travel industry in Europe at its first-ever AdventureELEVATE Europe event to be held virtually. The event is an opportunity to come together to learn, network, and grow as more regional opportunities and connections become vital to long term tourism sustainability.

Virtual AdventureELEVATE Europe will focus on moving the industry forward with regenerative tourism as a priority. This event is suitable for Scottish businesses who are interested in networking with travel industry professionals directly working in adventure tourism or those looking to expand their knowledge of and services to include adventure, outdoor, and sustainable travel practices.

Cost: VisitScotland has agreed the reduced rate of $69. The regular price for non-members to attend the 2-day event will be $99, please sign up directly using the following link:
https://www.adventuretravel.biz/events/adventureelevate/2021-adventureelevate-europe-special-pricing/ 
Attendees of AdventureELEVATE have an opportunity to:

  • Take part in inspirational keynotes sessions and solutions for pressing topics that look to the future
  • Meet international tour operators from Europe, Americas, Australia, and Asia as well as media specializing in the niche of adventure and outdoor
  • Experience virtual adventures offered from unique destinations featuring adventure product
  • Networking opportunities include; 1:1 direct video calls, chats, networking sessions or meet with partners at your virtual booths

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STA Virtual Conference 2021: ‘Looking Forward…’ – booking now live!

24th March 2021

“The conference this year is titled ‘Looking Forward…’ which we are all obviously desperately keen to be doing so we’ve structured the event around the ‘Scotland Outlook 2030’ tourism strategy themes to bring you the most relevant insights to be able to do that and move in the right direction towards recovery.”

Sessions

  • Our Future Sustainability
  • Our Future Experiences
  • Our Future People
  • Our Future Place
  • Our Future Business

See more and BOOK YOUR TICKET HERE

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AdventureELEVATE EUROPE VIRTUAL 2021 

 

24th & 25th MARCH 2021

 

The Adventure Travel Trade Association (ATTA) will bring together the adventure travel industry in Europe at its first-ever AdventureELEVATE Europe event to be held virtually. The event is an opportunity to come together to learn, network, and grow as more regional opportunities and connections become vital to long term tourism sustainability.

Virtual AdventureELEVATE Europe will focus on moving the industry forward with regenerative tourism as a priority. This event is suitable for Scottish businesses who are interested in networking with travel industry professionals directly working in adventure tourism or those looking to expand their knowledge of and services to include adventure, outdoor, and sustainable travel practices.

Cost: VisitScotland has agreed the reduced rate of $69. The regular price for non-members to attend the 2-day event will be $99, please sign up directly using the following link:
https://www.adventuretravel.biz/events/adventureelevate/2021-adventureelevate-europe-special-pricing/ 
Attendees of AdventureELEVATE have an opportunity to:

  • Take part in inspirational keynotes sessions and solutions for pressing topics that look to the future
  • Meet international tour operators from Europe, Americas, Australia, and Asia as well as media specializing in the niche of adventure and outdoor
  • Experience virtual adventures offered from unique destinations featuring adventure product
  • Networking opportunities include; 1:1 direct video calls, chats, networking sessions or meet with partners at your virtual booths

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Tourism businesses – enhancing your social media

  • Date – 15/3/2021
  • Time – 2pm
  • Duration – 90 minutes
  • Cost – free
  • Audience – all tourism businesses in Scotland
  • BOOK HERE

‘Join us to look at the core elements in enhancing your social media presence to ensure that it is as attractive and effective as possible.’

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