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Wild Scotland Member makes ‘Best Adventure Travel Companies on Earth’ List

Wilderness Scotland named as top UK tour operator in prestigious worldwide rankings

Pioneering adventure travel company, Wilderness Scotland has broken new ground by becoming the first Scottish company to be included in National Geographic Adventure Magazine’s definitive list of the ‘Best Adventure Travel Companies on Earth’, which was released this week.

Wilderness Scotland, specialists in adventure holidays in the remote regions of Scotland, has been rated as the 16th best adventure travel company in the world, making it the highest ranked adventure travel company in the whole of the UK. And as a member of the Association of Independent Tour Operators (AITO), all of its holidays offer 100% financial protection.

The independently-owned company, which operates across the Highlands and Islands, outscored many larger and well-established companies in the rankings, which focuses on five key factors: spirit of adventure, sustainability, quality of service, education & client satisfaction.

Wilderness Scotland director Stevie Christie commented: “We are extremely proud to be ranked so highly in what is considered to be the world’s definitive list of the best adventure travel companies.  We are a small company, passionate about Scotland and adventure travel, so it is very satisfying to be recognised at the highest level and to be ranked so highly against many more established peers. In particular, we were delighted to score 100% for client satisfaction.”

Philip Riddle, Chief Executive of VisitScotland, added: “I am delighted to hear about this result for Wilderness Scotland and offer them congratulations on this well-deserved recognition”.

In compiling its list, National Geographic Adventure Magazine conducted a survey of hundreds of companies across the globe with assistance from organisations including Sustainable Travel International and The Adventure Travel Trade Association. The top 200 companies were then vetted by an elite team of adventure editors and travel experts, who trawled over company figures and spoke to clients who had travelled with each company to ensure that the final results were informed and comprehensive.

Wilderness Scotland emerged as a front-runner in the rankings with a total score of 94.9%. With this latest accolade, the future of Wilderness Scotland is looking greener than ever. Co-founder Paul Easto said:
“Scotland is one of the world’s best adventure destinations and we hope that with many UK residents choosing to stay at home this year, many more people can discover its limitless opportunities for adventure. We look forward to welcoming many clients to Scotland this year and providing them with a genuinely world-class adventure travel experience.”

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