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Wilderness Scotland nominated at the World Travel Awards 2009

Wild Scotland member, Wilderness Scotland is delighted to announce that it has been nominated again for in World’s Leading Green Tour Operator category at the prestigious World Travel Awards – and are appealing to the Scottish industry to vote for them and help highlight sustainable tourism in Scotland.

Having won this award in 2007 and been a finalist in 2008, Wilderness Scotland has shown that its green credentials are on a par with the best in the world – and they are hoping for another win this year. The winners will be announced on 8 November at the World & Travel Technology Gala Ceremony in London.

Hailed by the Wall Street Journal as the “Oscars of the travel industry”, the World Travel Awards are the most comprehensive and prestigious awards in the global travel industry.  Wilderness Scotland director, Stevie Christie commented: “We are extremely proud to be nominated for this award which highlights our continued commitment to sustainable tourism. Ultimately, we hope that our success will encourage other businesses to protect and preserve the natural environment and help pave the way for Scotland to become the most sustainable destination in Europe by 2015”.     

Since winning the award in 2007, Wilderness Scotland has developed their sustainability policies and operations. In 2009, the company introduced a Conservation Contribution Scheme, encouraging clients to make a voluntary donation to one of its selected environmental charities on booking a trip – any donations are then matched by Wilderness Scotland. This scheme has proved a great success with over 90% of clients choosing to make a voluntary donation. Such innovation contributed to Wilderness Scotland becoming the first company in Scotland to gain a 5-star Responsible Tourism Award from the Association of Independent Tour Operators (AITO).

The winners of the World Travel Awards are chosen on the basis of votes cast by the travel industry. If you would like to vote for Wilderness Scotland, please visit to cast your vote. Please note that the closing date for votes is Wednesday 16 September 2009.

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