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Introduction to Developing your International Tourism Markets

Highlands and Islands Enterprise and Scottish Development International are hosting an introductory workshop designed specifically for wildlife and adventure tourism businesses in the Highlands and Islands.

This FREE two day workshop, funded through Smart Exporter, is aimed at businesses which are at the very early stages of developing or growing their international tourism markets.

The workshop covers the key areas you need to consider when developing your international tourism markets, including market analysis, routes to markets including working effectively with the travel trade, international marketing and social media. You will also develop your own international action plan.

This two day workshop will be held on the 17th and 24th September 2014 in Inverness at the Kingsmills Hotel. Companies must attend both dates to complete the programme.

For more information please click here.

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