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Nature and Activities Aisle at Expo

NEW for Expo 2017: In response to buyer feedback, there will be a new dedicated product area at Expo 2017, putting a spotlight on nature and activity-based businesses. This is an excellent opportunity to showcase in one area the range of outstanding outdoor experiences on offer in Scotland to the world’s travel trade. Target buyers will be generalist operators keen to develop their current programmes with incremental activities, as well as develop new tours, and adventure tour operators.


The aims are:


  • Provide a focal point for buyers to learn about the wealth of Scotland’s Outdoor Tourism product and experiences
  • Provide a strong platform and presence for Outdoor businesses
  • Inspire “Generalist” tour operators to develop adventure programmes for their catalogues, or to include soft adventure as an incremental activity (groups & FIT)
  • Continue to attract adventure operators to attend Expo and create Scotland product
  • Opportunity for the outdoor industry to work close together at Expo to provide the full package of experiences, accommodation etc.
  • Support the T2020 aims under the Nature and Activities strand


The Nature & Activities aisle will be supported by:


  • A VisitScotland fam trip for pre-qualified buyers, “Scotland’s Great Outdoors” – location/programme TBC
  • A webinar to buyers, showcasing the opportunities before Expo
  • If required, an exhibitor briefing to discuss the opportunities in targeting generalist as well as niche tour operators
  • Communications to VisitScotland trade database
  • Communication and buyer recruitment at the Adventure Travel World Summit and via the Adventure Travel Trade Association hubs


For further information on exhibiting at Expo please visit, and for information on the Nature and Activities aisle, please contact Sinead Thomas, Senior Market Manager – Europe at VisitScotland (

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