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STA Signature Conference

Thought leaders from the world of finance, economic policy, technology and innovation, food tourism, hospitality and the political world will headline the speaker line up for Scottish Tourism Alliance Conference 2018.

This year’s event will be focused around the ‘Next Generation for Tourism’, looking at the future challenges and opportunities that lie ahead for Scotland’s tourism industry.

STA Conference 2018 will examine the political, global and economic outlook, offering insights into our fast paced and rapidly changing world with information and inspiration on how to lead for the future and of course attract, develop and retain our next generation of employees.

Conference sessions have been built around themes such as innovation, entrepreneurship, meeting the expectations of the future traveller and connecting with and winning new audiences in an increasingly competitive digital marketing world.  The food tourism opportunity will be explored in the context of the quality, authentic experience which lies at the heart of the Tourism Strategy and we will welcome international and home grown speakers to share all the latest insights and trends on our conference themes this year.

The event will take place at the SEC in Glasgow on 1 March.  Delegates will also have the opportunity to attend Advisory Workshops and a special Civic Reception on the afternoon/evening prior to conference to celebrate the start of the very first Scottish Tourism Month.

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