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In 2018, 88 tourism businesses – across the accommodation, attraction and transport sectors – supported VisitScotland’s drive to help vulnerable and disadvantaged families in Scotland enjoy a short break or day out in their own country.

Delivered in partnership with registered charity, The Family Holiday Association, the initiative was a real success, enabling 400 struggling families – over 1.600 people, more than half of them children – to experience the magic of a short break or day out in Scotland. Two thirds of the families had never had a break together before.

The breaks had a profound impact on the ability of families to cope, enjoy new experiences and create happy memories. For example, Craig, a single father with two children, was able to take a much-needed break in Aviemore at Hostelling Scotland’s Cairngorm Lodge, including an afternoon of kayaking at Loch Morlich Watersports. He said: “I loved seeing my children happy and worry free. Spending time laughing and having fun as a family, making very special memories we will all hold on to. Seeing new places and feeling positive about life.”

Wild Scotland supports the ScotSpirit Breaks, which aims to make tourism more inclusive for everyone in Scotland. The initiative also has benefits for industry, with participating businesses citing staff pride and the potential for business reputation and two key benefits of providing support. Most simply get involved to be part of great initiative that has a positive and tangible impact.

It’s quick and easy to get involved: just a matter of deciding what your business can provide in terms of visitor experience or accommodation, for use on weekends or school holidays between June and October 2018.

The incredible partnership work across the industry led to the project being shortlisted in the Third Sector Partnership category at the Scottish Public Service Awards, held at the Scottish Parliament in December 2017.

All families are on low-income, have at least one child under 18 and are referred through a registered charity or social welfare professional.

To find out how your business can get involved, please contact:

If you have any wider queries for VisitScotland:

You can find out more at

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