Follow Wild Scotland
Facebook Blog Twitter Instagram
Bookmark and Share

Stay up to date with Wild Scotland and sign up for our Newsletter

Scottish Tourism Observatory


The Scottish Tourism Emergency Response Group (STERG) is conducting research with tourism and event businesses to determine the needs and wants for data and information, identify how you currently use data and information in your business and understand the challenges experienced in finding and using this data.

The aim is to develop a knowledge resource for people involved in the Scottish tourism and events industry known as the Scottish Tourism Observatory.

The resource will support the industry to successfully recover from COVID-19 and help to ensure its future resilience by gathering, in an easy to use and accessible way, the data, information and insight that’s vital for business planning and strategy development.

The more businesses that participate, the better the findings and the more useful the Scottish Tourism Observatory will be for your business – assisting you with planning and decision-making. Please help us to generate this invaluable information.


View All Industry News Items