About Us

The Scottish wildlife & adventure tourism association

The Scottish wildlife & adventure tourism association

Wild Scotland is the Scottish Wildlife and Adventure Tourism Association – a not-for-profit organisation comprising of wildlife and adventure tourism professionals, all of whom are committed to delivering first class experiences.

Wild Scotland was established in 2003 as the Scottish wildlife tourism association and merged with Activity Scotland, the Scottish activity providers association, in April 2011 to form the current association which represents allresponsible nature-based tourism activities in Scotland.

We work to support our members by encouraging the commercial operation, development and promotion of adventure and wildlife tourism in Scotland in ways which are sustainable environmentally, economically and socially.

Our activities fall into five area:

  • Aim High: prove Wild Scotland’s claim that Scotland is a leading adventure tourism destination through a commitment to the values below.
  • Promotion: promote Scottish wildlife and adventure tourism operators through a range of marketing initiatives and activities.
  • Awareness: raise awareness of opportunities and issues relating to and affecting sustainable adventure and wildlife tourism to visitors, the general public, the tourism industry and other key stakeholders.
  • Standards and Best Practice: ensure a quality and sustainable experience for visitors by identifying and promoting best practice in the sector and establishing and/or adopting appropriate codes of conducts and standards.
  • Communication: provide networking opportunities for the exchange of ideas on adventure, wildlife and tourism-related issues. Also represent the interests of the association and its members to Government, public agencies and other organisations.

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If you would like further information about the association, please contact us.